shooIQ - Shoes data for fit recommendations

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To recommend your products to consumers at POS in retail or for athletes, we host your product information in the shooIQ shoes database.

How we use shoes product information

Shoe data is used for recommending products to consumers on the shooIQ platform. The sales staff asks the consumers different questions and filters the offered shoes to the functional needs. After scanning consumers feet or capturing dynamic measurements, we rate shoes based on a comparison between customer and shoes data with what we call fitbars (for left and right). The shoes are then sorted by fit.

Each shoe with 3D last or shoes data can then be virtually tried on to give the consumer a visual impression, how good the shoe fits. The greener the shoe shape is, the more pressure between foot and shoe we expect.

What shoe information we store

Beside Product Name, Pictures, Size and different filter parameters (e.g. cleated or not for Football shoes), we store inside 3D Shoescans or digital last information.

We cooperate with brands to get these infos in the most convenient way and with minimal effort for them. Based on an agreement between corpus.e and a brand, the brand provide us with product master data (typically an excel file and product pictures) and digital last data or 3 sizes per shoe model to be scanned with our prorietary inside 3D shoescanner (ShoeDNA Scanner).

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The 3D shoe data is used for the sole purpose of recommending shoes to athletes and consumers and is available only on the shooIQ platform.

Where do we store the shoe data and how do we protect it

shooIQ protects brand shoes data on its digital platform by combining strict access control, encrypted data handling, and a security‑first infrastructure design. The platform isolates each brand’s data environment, ensuring that only authorized users can view or interact with sensitive performance metrics.

Our shoes data is stored in protected catalogs, where only registered shooIQ users have access for the purpose of size recommendations. Feetbox users have never direct access to store or export 3D shoe or last data.

All data is encrypted both in transit and at rest, and shooIQ continuously monitors its systems to detect anomalies or unauthorized access attempts. By distributing its infrastructure across resilient, geographically separated data centers, the platform maintains high availability and safeguards brand data even in the event of localized outages.

The shoes data is stored in our disaster-resilient datacenters from PlusCloud in Germany. Our datacenters have following certifications:

ISO 27001	The ISO/IEC 27001 standard specifies requirements for establishing an information security management system (ISMS). The certificate confirms that plusserver has implemented appropriate security measures in accordance with internationally recognized standards.
ISAE 3402 Typ II	The assurance report in accordance with ISAE 3402 (International Standard on Assurance Engagements) confirms that a service provider has implemented effective internal controls and processes. The assurance engagement relates to the outsourcing of services and examines the service provider’s control mechanisms to ensure data security and service quality. The Type II status indicates that the controls were reviewed over a specified period of time.
BSI C5 Typ II	The audit report in accordance with BSI C5 (Cloud Computing Compliance Criteria Catalogue) from the Federal Office for Information Security (BSI) confirms that plusserver meets strict security standards and has implemented appropriate measures to protect customer data in the cloud. Type II status means that the effectiveness of the security measures has been verified over a specific period of time.
PCI DSS	The Payment Card Industry Data Security Standard (PCI DSS) is a security standard for companies that process, store, or transmit credit card data. It certifies that a service provider has implemented the necessary security measures to protect the confidentiality and integrity of credit card data and prevent fraud.
VMware Sovereign Cloud	pluscloud VMware is certified by VMware as a Sovereign Cloud. This certification confirms that the cloud provider effectively implements transparent security measures, data governance, and risk management practices.

Source: https://www.plusserver.com/en/company/certificates-and-attestations/

Who can use shoes product information

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We provide the shoes data to customers of the brand. They are stored in a protected space and never been made available to competitors or other brands.

In our company security standards we make sure, that only a minimal group of trusted shooIQ employees have access to this sensitive data.

What we need from you

Product Infos	Workbook	Your collection (PDF)
	Pricat list & pictures	Description of your products including last family identifier. see 📄 Pricat Lists (Product Masterdata)
Shoe Shape	Shoes for scanning	see 📄 shooIQ - Shoes for inside scanning
	or: Digital lasts	see 📄 shooIQ - Last data for Virtual Try-on and shoe recommendation
Sizing Chart		Your standard sizing charts for your shoes see 📄 Brand Sizing Chart